Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 151
see at once thathe hurries by some cards and lingers over others.Or compare your own interest in the follow-ing advertisements. The first is too simple,the second is too complex and choppy, while thethird is in some way so constructed that you lookat it again and again; it holds your attention.What… … FIGURE 1
Advertising · Selling
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