Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 153
previously seen, a certainamount of complexity is requisite. The adver-tisement should contain shifting points so that, 135 PRINCIPLES OF APPEAL AND RESPONSE while attention must fluctuate, it can flit frompoint to point, aspect to aspect, of the same space.Perhaps three elements or units, three… … g W*?*^^-l*f-.:!iWWrfy ■ ...m,..^*...^ ■,,...■■ ;,..».■ i. , :yfu. .., . -,— ; - ---■——-r——T-wr -.—, ITS AHAPPYHABIT Mu- W 99 ShoePof/shes BLACKJAH ANoWHfTf Securing Unity through Structure This allows one object for the focus, one for thefield, and one for the margin, and, if the elementsare…
Advertising · Selling
Internet Archive · California Digital Library · Public Domain Mark 1.0. Free to use for anything.
