Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 153
previously seen, a certainamount of complexity is requisite. The adver-tisement should contain shifting points so that, 135 PRINCIPLES OF APPEAL AND RESPONSE while attention must fluctuate, it can flit frompoint to point, aspect to aspect, of the same space.Perhaps three elements or units, three… … .jy ^kdjj ^^Shoe Polish^ 5LACK.TAN ANDWHm Securing Unity througu Structure This allows one object for the focus, one for thefield, and one for the margin, and, if the elementsare properly unified, prevents the encroachmentof parts of some foreign unit into consciousness.2. Unity.—The second…
Advertising · Selling
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