Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 184
. The best way torealize fully the importance of these laws of feel-ing tone is to go about looking for examples oftheir violation. The lines, forms, relations, colors and distribu-tion of elements should so far as possible reflectthe character of the goods or the mood desired inthe reader. A… … Yarfwaaia daOrzhdda Lentheric, Varis ^orfumeur 220 ^ue Sdint-Honord Hmmnwhtdiem* Carlo Ha*H Jt fatattomaadir * Cataloavr 1 fc» Cmum/i ag Th I Harmonious Coordination between Subject, Type and Trade-mark pair tion should be conveyed by means of artisticallyformed letters, shaded type, with free,…
Advertising · Selling
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