Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 24
w … PRINCIPLES OF APPEAL AND RESPONSE suits which the appeals produced. Partly for thisreason printed advertisements are chosen as ma-terial rather than letters, personal interviews, orthe commodities themselves. The results will,however, apply as well to the various sorts ofappeal already enumerated…
Advertising · Selling
Internet Archive · California Digital Library · Public Domain Mark 1.0. Free to use for anything.
