Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 51
lity of type, etc. 3. The knowledge of media, which is not somuch a matter of a priori psychology as amatter of advertising technology and sta-tistics. This is a separate field in the sci-ence of business in which there is yet muchto be done. II. The Publicity Advertisement.—This typeis not,… … Publicity Appeal 34 ANALYSIS OF TASK AND MEDIA the complete arc. It is a public reminder, in-tended to reinforce informative appeals alreadyissued or about to come. It usually seeks merelyto familiarize a name or trade mark alreadyknown, or excite curiosity concerning a com-modity about to be…
Advertising · Selling
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