The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 125
much more difficultto read than old style aAd should be used spar-ingly and primarily for emphasis only. (SeeChapter What Is Emphasis and What Is Not.)All emphasis, however, is no emphasis, and whenwe mix a w^hole paragraph of bold type withitalics the difficulty is enhanced and the effectcheap and… … IS YOUR CHILD STILL WAITING FOR THE SUPREME EDUCATIONAL ADVANTAGE? THE BOOK OF KNOWLEDGE The Children s Encyclopedia Answers every question a child can as^. Opens every door a child should enter. Make thisday the happiest and most important of your childs life because it brings the Book of…
Advertising · Typography · Typesetting
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