The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 137
T3e, the cut, and a press proof to the electro-typer who makes a masterplate. (This is the typematter and cut put together to conform to theproof.) From this masterplate he makes an elec-tro for each of the papers of that size space onthe schedule. In the case of a magazine which does not permitthe… … A.M. FOX GrUN COWPANYJ V<30B Nor^WEiqMt-emVi Street, PHiL/4DEKF>H»/^.P/^
Advertising · Typography · Typesetting
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