The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 177
e McKay Table Pad advertisement uses avignette back of the table. Vignettes are supposed to fade the picture intothe paper. On the fast moving presses whichprint magazines the fading scheme is seldom suc-cessful. It seldom gives good results. For letterpress, booklet and catalogue work,where the… … i^ McKay Ventilated Table Pad Spill a Gallon of HotQravy on the surface of a MeKAY Table Pad, and not a drop ol itwill reach your table, nor will any of It be absorbed by thepad. When your meal Is over, the surface of the pad may bewashed clean with soap and water, or a wet cloth without…
Advertising · Typography · Typesetting
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