The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 201
strengthin type face and illustration. It all depends onthe plan, the product and the medium, as to whichmethod is the most effective as a sales-agent. When the ultimate consumer is properly consid-ered and correctly analyzed, I can hardly see anyreason for the choice of type and letter used inthe… … In French Ivoryand Gold— I4K.Gold Plate,of French Ivorylined with velvetand satin — your , Purple. Old Rose. Green or Old Milad^^ecoriete (jilUite A GIFT that is new,unique, verymuch up to date.A beautiful addition toMiladys toilet table—and one that solves anembarrassing personalproblem. Milady…
Advertising · Typography · Typesetting
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