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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 237

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 237
ct knowledgeof the cost of each article produced orhandled; expense by departments; bysalesmen; by territory; comparativestatements of gross and net profits monthby month, or even week by week. If you have a good cost system, thelabor and expense of operating it willbe greatly lessened by the rapid… … Would you like to talk to a Comptometer manabout the application of the machine to youraccounting work—its possibilities in time and labor-saving, the short cuts made possible by the instruc-tion service that goes with the machine? On your invitation, he will be glad to come andlay the facts before…

Advertising · Typography · Typesetting

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