The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 271
•s, I .9-5 IK lis ill i rf ^ 9, … 24 S?^* ^ .S -o « §isS £ -c .S rt 5 «9 ^ *-« mil -a 8||5 as 4 ^^ E 0 STRIKING EFFECTS 253 better to show but one package in the upper left-hand corner and show this larger—twice as largeas the largest package in the present illustration.This would have made identification easier. The Emerson…
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
![An illustration from [Catalog]. (1908)](https://img.insideoutlibrary.com/img/200/ia-catalog00macy-379-1091.webp)
