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The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)

Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 47

An illustration from The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction, 1917, leaf 47
with a strong nourishing beef stockyand a sprinkling of alphabet macaroni. Every ingredient lends its own distinctive quality^of nutrition or pcilatable savor. A good soup once a day at least is positively necessary to the pmberly-balanced diet. All authorities recognize this fact. Why should you… … Asoararus Clam Chowder Pea B^ ^ Pepper Pot Bouillon JulienneMock TuVie Pnntanier Celery Tomato Chicken Mulligatawny romato-Okra Chicken-Gumbo (Okra) Mu.t^ l-egctablc Clam Bouillon Ox Tail .ermicelli-Tomatp

Advertising · Typography · Typesetting

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