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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 73

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 73
Fig. 58 Half-tone with solid black background 43. Solid-Background Half-Tones.—In Fig. 58 isshown a solid-background half-tone. Such illustrationsare often effective because of the contrast between thebackground and the half-toned object. The solid black isobtained by painting, so that the portion… … §27 ENGRAVING AND PRINTING METHODS 61 and smudgy, Some magazines object to a dense-blackbackground like that shown in Fig. 58. 44. Special Backgrounds.—The leading engravers areconstantly finding new and improved methods of finishingcuts. It would be practically impossible to give a compre-hensive…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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