The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 65
these advantageswill not be fully realized unless inany given establishment the workis definitely assigned to one orMORE PERSONS, AND IS Ten Point The telephonic reception and\filing of messages ofers manyadvantages over a physicalhandling by messenger, hutthese advantages will not befully realized… … The Double Target Test 77?^ Only Headlight Glass That Passes It The Double Tarert Test U ihelest ot beadiieht efficiency. It is the l>ea test forno glare, range and side-lifht. Only one headlight glass pass« this test—theCorning Conaphore, a new invention manufac-tured by the Coraine Glass…
Advertising · Typography · Typesetting
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