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What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 131

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 131
ELATINE COATING WITH THEIMAGES ON THE CYLINOER. FACE THE CYLINDER IS AGAINTREATED WITH HOT WATERUNTIL THE IMAGES DEVELOPCLEARLY AND CAN BE SEENON COPPER CYLINDER. IT IS NOW DWYEO AIYOTHEPARTS PA1NTE.O OUT WHICHARE NOT TO BE ETCHED. IMAGES ARE NEGATIVE ATTHIS POINT. DIAGRAM SHOWIN6 THE: CIRCUIT OF… … Illustrating the successive stages followed in reproducingillustrations and text matter by the Rotogravure Process Page One Hundred and Two ROTOGRAVURE PICTURES layouts and art work of unusual size. Thefocal capacity of this camera is eight feet; andthe largest plate or film which can be…

Engraving

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