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What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 28

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 28
nature. Theartist should bear in mind that the man wholays the Ben Day on the plates is also an ar-tist, a Ben Day artist, who is usually apt inhelping the artist to provide an attractivecolor scheme. As a rule the Ben Day manknows more about color than the artist knowsabout the Ben Day machine.… … Zinc etching, commonly called a line cut. Original drawing was about three times larger. Plate by The H. C. Jones Engraving Co., N. Y. ZINC ETCHINGS the making over of plates, because the artistthought the engraver understood that so andso was to be in such and such a color. There is a wide range…

Engraving

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