Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 124
Illustration as an Attention and Interest Device the fact that pictures so often afford pleasingcolor combinations. Again, two of the things thatprovoke strongest interest are personality and ac-tion. Next to a human being nothing is fuller ofpersonality than a picture—the personality of the 106… … The Use of Illustration theme that has an intrinsic interest. Experimentsshow this pictorial interest to be stronger withwomen and children than men. As the race hasprogressed, its means of communication have de-veloped in abstract directions, quite beyond the 107 PRINCIPl^ES OF APPEAL AND RESPONSE…
Advertising · Selling
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