Advertising and selling : principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956, Duke University. Library. Wayne P. Ellis Collection · New York ; London : D. Appleton and Company · leaf 54
Display Appeal type will be seen to apply in greater or lessdegree to the two other types, and to all forms ofbusiness appeal which have elements in commonwith advertisements. 36 ANALYSIS OF TASK AND MEDIA … Papers Bo!m of Necessity EVERY Eagle A Water-marked Bond Paper is a paperwith areason—each was born cf necessity—the necessity of fiaying a paperwhich in quality, color and hnish would best adapt itself to the needsof each individual user. There is an * Eagle A Bond Paper for the man whowants one…
Advertising · Selling
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