Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 54
Display Appeal type will be seen to apply in greater or lessdegree to the two other types, and to all forms ofbusiness appeal which have elements in commonwith advertisements. 36 ANALYSIS OF TASK AND MEDIA … Papers Botn of Necessity P^VERY Eagle A Water-marked Bond Paper Is a paper with a■^ rraaon—each was bonj cf necessity—the necessity of haWng a paperwWch to quality color and- finish would best adapt Itgelf ijo Ae neeSof each individual user. There ia an Eagle A Bond Paper for the man whowants one…
Advertising · Sales personnel · Selling
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