Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 54
Uffi 1 1 UJji Display Appeal type will be seen to apply in greater or lessdegree to the two other types, and to all forms ofbusiness appeal which have elements in commonwith advertisements. 36 ANALYSIS OF TASK AND MEDIA … Papers Born of Necessity EVERY Eagle A Water-marked Bond Paper is a paper with areason—each was born cf necessity—the necessity of having a paperwhich in quality, color and finish would best adapt itself tio the needsof each individual user. There is an Eagle A Bond Paper for the man who wants one…
Advertising · Selling
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