Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 154
FIGURE 3 Figures Appearing to Change Character 134 HOLDING THE ATTENTION I. MECHANICAL HELPS 1. CoDiplcxity.—Unless the advertisement is in-tended to be a mere reminder, a mere suggestion New Oriental Gallery Wanamakers Astor PlHce Slat ion … Arrow Collars You will always Unti theni in Sof, ^f°f55t Cards from New York Subway of some other appeal previoiisly seen, a certainamount of complexity is requisite. The adver-tisement should contain shifting points so that, 135 PRINCIPLES OF APPEAL AND RESPONSE while attention must fluctuate, it…
Advertising · Sales personnel · Selling
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