Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 259
No Extra Fare Charged on this Traia 1890- … 1910 a basis of appeal in advertising. But before pass-ing to this problem, it is necessary to point outanother important group of factors, which,while they can scarcely be called instincts, yetclosely resemble them in character. The instinctwe are born with. It is the result of the experi-ence of…
Advertising · Sales personnel · Selling
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