Advertising and selling; principles of appeal and response (1913)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 64
all others.Consciousness always has a focal point, and thisfocal point is always occupied by the thing towhich we are attending at the time. We mayrepresent this state by some such figure as awave, the crest corresponding to the focal point 46 FIRST TASK: CATCHING THE ATTENTION and tlie slope… … Forms or Focal Points of Attention The matter of attention is not wholly an arbi-trary one. The individual consciousness does notdeliberately decide what shall be attended to andwhat not by an act of will. If it did the field of 47 PRINCIPLES OF APPEAL AND RESPONSE advertising and selling would…
Advertising · Sales personnel · Selling
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