Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 352
nKfort, N. Y. Seligr. Sonnenthal & Co.. Sole European Representatives, 85 Queen Victoria Street.London, England. Fig. 8 A technical illustration with an X-ray effect that showsinterior workings however, the advertisement may be attractively illustrated,as will be evident by observing the… … 12 TECHNICAL- AND §30 good one, but it is incorporated in very few technicaladvertisements. 12. Conservatism in Technical Advertising.—While there is never any excuse for inserting a technical advertise-ment that fails to give the information that would interestthe reader, care must be taken in…
