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Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)

Scranton : International Textbook Co. · leaf 470

An illustration from Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications, 1909, leaf 470
3c DAILY (AND WORTH IT) 3c SUNDAY NEWSBOY AND DEALER MAKE A LIVING PROFIT Fig. 2 also a single sheet in connection with the 3-sheet bill.When a 3-sheet poster is sent to the bill poster, he is likelyto fill out the blank space with a single sheet advertising someother commodity, and thus lessen the… … Fig. 4 10 OUTDOOR ADVERTISING §32 sections. Sometimes a section will be several times the sizeof a single sheet. This printing: of a poster in irregular sec-tions sometimes enables the advertiser to save in the costof color work, as only one-half of the poster may require twocolors. In folding, the…

Printing · Engraving · Commercial art · Advertising · Advertising, Outdoor · Photoengraving · Wood-engraving

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