How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 106
as and me less tirf s than »ny car o/ equal capacity Serrice—Guaranteed, definite, is given to every owner Free Service Boolp has lOO coupons, cacji good at any Lozifr Station In the country tor work on your car. Lozier service It an actual fact-~ pot a promise Immediate Delrrery—No waiting gr… … This advertisement was clipped from the same newspaper as that opposite. ItI is faulty where that is correct. The units are good, but are not properly assembled.I The optical effect is bad, and the illustration and text do not work together to induceattention to the argument. 78 HOW TO ADVERTISE…
Advertising
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