How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 195
ng that the illustration has been selected,comes the question of making it and fitting it in withthe other elements of the advertisement. Shall it bea halftone, a zinc etching, a woodcut, or what?There is much depending upon this decision, for inthis item of the illustration there is involved… … Square finished halftone, raw edge THE ILLUSTRATED ADVERTISEMENT 149 go on to the argument. It is to catch his eye,and induce him to pause long enough to discover whatthe advertisement has of interest to him. In strength,the picture should not excell the typography. Itshould promise more…
Advertising
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
