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How to advertise, a guide to designing, laying out, and composing advertisements (1917)

French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 248

An illustration from How to advertise, a guide to designing, laying out, and composing advertisements, 1917, leaf 248
Perfects the Smile igk. Morning Rush^ On The Tube … These car-cards have been very popular and successful, on account of the veryclever slogans, or suggestive phrases. As to the designs, one is obliged to rememberthe necessities of the car-card. It must be on a scale that can easily be read at aconsiderable distance from the eye. Yet it seems that…

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