How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 35
te art; and this leads us into amost interesting field of inquiry. It is a capitalfault of much advertising that it is made to make itsmajor appeal to its creators. The advertising builderis too apt to make something that appeals to himself,instead of making a study of the particular peoplehe… … Tke quick Biscuit flour fordelicious biscuits* ^u onlykave to add milk or water 10<J and 15<^ Packaiges An excellent example of the skilled application of the three essentials for an adver-tisement—attraction, suggestion, assertion—and each in its proper place and relation.There are the…
Advertising
Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.
