How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 318
ox, riJicipluin or ribbed, in tilflur«nt HUm 25 Two Canadian Advertisements In these two advertisements we have a contrast of style. In the constant striving foreffect one should not forget that the object of the advertisement is to draw people to thestore. The advertisement of John Eaidlaw &… … A Full Page Advertisement from Marion, Ind. This advertisement is remarkably well balanced. The underscoring of the headingsand the use of italics for the introduction helps to make the whole distinctive. The twocolumns of bargains on the outsides of the main advertisement are decidedly good. 302…
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