How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 319
A Full Page Advertisement from Marion, Ind. This advertisement is remarkably well balanced. The underscoring of the headingsand the use of italics for the introduction helps to make the whole distinctive. The twocolumns of bargains on the outsides of the main advertisement are decidedly good. 302… … A Typical Chicago Advertisement We have in this advertisement one typical of all Chicago advertisements inasmuchas it is well displayed. Chicago advertisements are prominent for their good display. The manner of pricing is open to objection. Silk waists at $1.50, $1.95, $2.25,$2.50, $2.75 and…
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