How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 36
ttHE BESTitLlttNESMtWAYS KBERNSlElliidQ:: tiser should so present his advertisements that the reader could take advantage of his offer-ings with the least possible trouble. Even the large departmentstores in some cases have fallen into this error. Of course,almost every resident of a city can tell… … to them blindfolded. But there are always thousands and thousands of strangers coming and going, and they must ask strangers where to find such and such a store. This is a distasteful thing for some sensitive ones to do, and, perhaps, the larger stores are the losers by neglecting this simple…
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