How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 53
inner … THE DESCRIPTION OF THE ARTICLE ADVERTISED 37 face on a ten-point body can easily be read, but when space permits a twelve-point faceis much more preferable. Sometimes the first two or three lines are set in twelve-point and the following ineight- or nine-point, as in the following argument: Comfort…
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