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How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)

Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 61

An illustration from How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity, 1908, leaf 61
in the same size type as the body of the advertise-ment. In quoting prices the merchant should be specific. Hegains nothing by quoting prices that are practically mean-ingless. Suits at $10, $12, $15 and $18 are quoted in theMullen & Bluett advertisement. The same quotationsmay be found in any… … $I0JI2. $15. $l» ■ On DUptay rn OurCorner Window* Mullen & Bluett Clothing: Co.

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