Durstine, Roy S. (Roy Sarles), 1886-1962, John W. Hartman Center for Sales, Advertising & Marketing History. NcD · New York : C. Scribner's sons · leaf 208
ght tobe unnecessary. But unfortunately it isnt. Ifyou take the trouble to look you will find thesame nouns and adjectives used in pieces of ad-vertising copy as different as steam shovels andsteamed puddings, brass polishes and brass beds,shoes for men and shoes for motor cars, brakelinings and… … FIRE re takine from this country an annualtoll of $500,000,000. It is wiping out homes,stores, factories ttnd merchandise, that cannotbe replaced. Insurance pays for destruction ofphysical values but will not bring back businets.It caiinot prevent the distress and sufferingwhich fire causes or…
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