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Making advertisements and making them pay (1920)

Durstine, Roy Sarles, 1886- [from old catalog] · New York, C. Scribner's sons · leaf 210

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ught tobe unnecessary. But unfortunately it isnt. Ifyou take the trouble to look you will find thesame nouns and adjectives used in pieces of ad-vertising copy as different as steam shovels andsteamed puddings, brass polishes and brass beds,shoes for men and shoes for motor cars, brakelinings and… … CM RE is taking from this country an annualr toll of $500,000,000. It is wiping out homes,stores, factories and merchandise, that cannotbe replaced. Insufance pays for destruction ofphysical values but will not bring back business.It cannot prevent the distress and sufferingwhich fire cause* or…

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