Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 119
swirrfwABniCTCo Yale Oil is the greatest external and internalremedy known to the science of Pharmacy. Itis superior to liniments and Jamaica Ginger, andwill cure where all others fail. Absolute in Chronic Diarrhcea, Asiatic Cholera,Cholera Morbus, Cholera Infantum, Dysenteryand all Summer… … rams Specimen No. 39. styles—each a leader in its class, etc. No, such adrummer would be fired in short order, because hecouldnt earn his salt. Well, fortunes are squandered on advertisingthat has nothing to recommend it to readers.While a single ad. cannot tell the whole story, itcan tell a little…
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