Powell's practical advertiser : a practical work for advertising writers and business men, with instruction on planning, preparing, placing and managing modern publicity (1905)
Powell, George Henry · New York : G. H. Powell · leaf 148
rmer is usually a meretype affair, while the latter is apt to have as itskey note an illustration that is used on manycustomers cards, by simply changing the read-ing. This ready-made, non-specific cut is justas bad for a mailing card as for a newspaperad. If you cant afford to have the… … Told byHundreds 1 I ^ THE PULLING QUAL=ITIES OP FARM ANDFIRESIDE AS AN AD- VERTISINQ MEDIUM. The great superiority of Farm andFireside over all others as an advertis-ing medium has been told for years— TOLD BY the Keystone WovenWire Fence Co., Chicago, who sayFarm and Fireside is by long odds…
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