The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 210
it will be seen en-shrined in sentiment? Has a glamour ever been cre-ated for an article of merchandise by advertising?This last question must certainly be answered in theaffirmative. If the advertisements of Ivory Soap 192 A FOOD ADVERTISING (No. i) have accomplished anything, it is this… … No. 1.— This advertisement assists increating an atmosphere of spotlesselegance about Ivory Soap. of Ivory Soap a halo of spotless elegance envelopsit, and I do not think of it merely as a prosaic chunk offat and alkali. I have had this idea of spotless ele-gance so thoroughly associated with Ivory…
