The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising (1910)
Scott, Walter Dill, 1869-1955 · Boston : Small · leaf 228
No. 11.— He seemsto like it and Iimagine that itis excellent. representatives of a particular brand of coffee servesbut to instil a dislike and even abhorrence for the 210 FOOD ADVERTISING product. This advertisement never made anyoneeager for a cup of coffee. It does not create a demandfor coffee… … SatisfyingDelicious. Crispand Ready-to-Serve. Ooeiaste convinces. No. 12.— An example of waste in adver-tising. of the most silly and destructive advertisements ap-pearing in our current magazines. The other repro-duced advertisement of the same brand of coffee (No.ii) is in no way objectionable…
