Advertising and selling; principles of appeal and response (1920)
Hollingworth, Harry L. (Harry Levi), 1880-1956 · New York, London, D. Appleton and Company · leaf 29
ed bythe first experiment, the third column as deter-mined by the second experiment. These two tests TABLE II Result of Result of As judged As judged Appeal First Second by by Experiment Experiment PackrMf.Co. Advt. Agency A 1 2 4 2 B 2 1 1 3 C 3 3 2 1 D 4 4 3 4 E O 5 5 5 F 6 6 6 6 G 7 7 7 7 H 8 8…
Advertising · Selling
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