The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction (1917)
Farrar, Gilbert Powderly, 1886- · New York ; London : D. Appleton and company · leaf 161
goods. We, therefore, see no reason for the illustra-tion of the closet. We realize that there is a lotof cumulative value in the name ^ ^ Si-Wel-Cloand we would retain the trade-name cut. In thefinal analysis it is the name on which a prospectshould be sold—the specially designed name. And because…
Advertising · Typography · Typesetting
Internet Archive · Duke University Libraries · Public Domain Mark 1.0. Free to use for anything.
