Engraving and printing methods, advertisement illustration, technical- and trade-paper advertising, street-car advertising, outdoor advertising, house publications (1909)
Scranton : International Textbook Co. · leaf 444
Fig. 53 ending with a good display of the name X Soap. If thecards are well written, the interest developed by the firstgroup will result in the second group being read by most ofthe car riders. … Fig. 54 52. Informing and Reminding Cards.—Some carcards are of the reminding kind. The famous SpotlessTown cards, Fig. 51, belong to the reminding class. These 42 STREET-CAR ADVERTISING . §31 cards were designed to keep the name of Sapolio before thepublic; that is, to keep up its prestige and…