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The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles (1922)

Strong, Charles J. (Charles Jay), 1865-, Strong, Lawrence J., joint author · Chicago, Frederick J. Drake & company · leaf 66

An illustration from The art of show card writing; a modern treatise covering all branches of the art ... with one hundred and fifty-three illustrations and thirty-two lettering plates, comprising all the standard ancient and modern styles, 1922, leaf 66
he regular size, or what is called a full sheet of card-board, is 22 inches by 28 inches. A half sheet card is 1-4x22 inches, andquarter sheets 11 by 14 inches. One-eighth sheets are 7 by 11 inches. Byfollowing these dimensions the card can always be cut without waste. Whenquantities in smaller… … Pig. 42 when cut with a card-cutters knife. The full sheet cards can be obtainedat almost any stationery or art store. They can be bought to the best advan-tage from the wholesale paper dealer. Double sheets (28 by 44 inches) arevery desirable at times for large signs, obviating the necessity for…

Advertising cards · Lettering

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