How to advertise, a guide to designing, laying out, and composing advertisements (1917)
French, George, 1853-1935 · New York, Doubleday, Page & Company for the Associated Advertising Clubs of the World · leaf 92
thful swing—a feel-mg of increased energy and life. Get a pair of OSullivans Heels to-day Youll be surprised what a dif-ference these little shock absorbersmake. Youll feel more rested in themorning—fresher in the evening. O Sullivans Heels are one of themost important modern devices formaking life… … The only flaw worth considering in this notable newspaper page advertisement,so far as its physical makeup is concerned, is the showing of the heel at the extremelower right, and that fault leaves the heel as the last impression on the mind of thereader—which is the main object of the…
Advertising
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