Inside Out Library · Explore

What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America (1921)

Linnings. [from old catalog], Kroeger, Leslie, [from old catalog] ed · New York · leaf 189

An illustration from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America, 1921, leaf 189
et not only removes objections,both to the coated stock and the mechanicalcopying of the lithographic artist, but it alsodoes away with the coarseness of half-tonework on Antique paper. To understand why,let us briefly study for a moment the operationof the offset press. Consider three cylinders… … 120 line screen half-tone enlarged approximately 60 times, printed with too light pressure on uncoated stock. Note that many of the dots are not printing.

Engraving

Internet Archive · Library of Congress · Public Domain Mark 1.0. Free to use for anything.

More pictures from What the advertiser & artist should know about reproduction; a review of the different methods of reproducing drawings and paintings from the viewpoint of the requirements of modern advertising, with which is incorporated specialized essays by ten of the most noteworthy engraving houses in America

More like this