How to advertise a retail store, including mail order advertising and general advertising; a complete comprehensive manual for promoting publicity (1908)
Edgar, Albert E. [from old catalog] · Deposit, N.Y., The Outing press · leaf 399
riation inadvertising to the consumer while the balance will be spent in educating and creatinga demand among the retailers. This latter part of his campaign will consist of trade-paper advertising and the useof other supplementary mediums. The retailers of the country and of the city are… … Try a King Calif jRegalThis TEme ^>v CalT IS a special tlow-tannexl call-skin. Thr skitij, t s use in tanning it are the very pick ol batl the first stage—•eicctton And eve , . ro the cutting-room in the Regal factorythrough OQ the- definite plan of niakuigare loot of King Call the finest leaih-…
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